7 March 2018 - LONDON--(BUSINESS WIRE)
Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest list blog on the five customer centric tips to grow your E commerce revenue.
E commerce is a rapidly evolving field with unpredictable dynamics. In this stream, for every online business that is growing, comes a phase that demands the application of more active strategies to increase E commerce sales. One of the crucial advantages of functioning online is the easy access to large data on customer trends, preferences and shopping behavior. Players in the E commerce industry can efficiently collect essential information based on the historical shopping data of their customers. E commerce companies are using a customer-centric approach to boost their sales and marketing. In this blog, Infiniti has listed five customer centric tips to grow your E commerce revenue.
Customer-centric tips to grow your E commerce revenue
- Psychographic segmentation: Knowing the demographics of the customers like age, gender, residence, and income is the first step toward a customer centric approach. Apart from demographics, customer psychographics is essential to understand the emotions, values, goals, hobbies, and habits to drive purchase decisions among customers.
- Targeted promo E-mail: Even though E-mail marketing is considered as one of the most efficient and economical ways of marketing for E commerce, the ability of E-mail marketing to stand out from other promotions in the customer’s inbox makes it successful. Targeted E-mail marketing is purely based on the customer’s purchase history and is a highly customer centric approach. This might also spark an impulse purchase apart from giving the customers a feeling of personalization.
- Customized checkout: In both brick and mortar and E commerce platforms, the amount of time customers take to browse through products is inversely proportionate to the amount of time they want to spend in billing and checkout. A long checkout page will not only disappoint the customers leading to customer dissatisfaction but might also lead to customer’s terminating the purchase.
Source: Infiniti Research
Illustration Photo: Shopping basket (CC0 Creative Commons from Pixabay.com)