Clichy, 4 June 2019
ModiFace, the international leader in augmented reality and artificial intelligence for the beauty industry, which was acquired by L’Oréal in 2018, has announced that it will provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon. With this innovation, Amazon customers will be able to use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves or on a selfie.
Photo: L’Oréal’s ModiFace App on smart phone (credits: L’Oréal/ModiFace)
The uniqueness of the ModiFace technology which is run on Amazon Web Services lies in its photo-realistic results and automatic, AI-enabled shade calibration. ModiFace’s proprietary technology allows retailers to seamlessly incorporate virtual try-on experiences for an unlimited amount of products. The AR simulation of each shade is done automatically, based on AI-powered analysis of information provided by makeup brands, but also images and descriptions of the product available on social media. The technology is able to analyze textual and visual information related to a particular makeup shade and to realistically reproduce it via Augmented Reality.