The beverage technology (BevTech) company Omniaz, in partnership with Wine Connection, will announce the launch of the DRNK mobile application (Drink, Rewards, Network, Knowledge), Asia's first 'Smart Bottle' experience for alcohol beverage consumers on 1 December 2018. Leveraging Blockchain technology and IoT, the application will be part of a decentralized end-to-end platform that the company is currently developing together with major tech industry leaders such as CymMetrik, NEM, NXP Semiconductors, ProximaX and Smartrac.
Through this app, users will be able to access detailed information of their purchase for all wine, beer, and spirits, which will be authenticated on the blockchain. By purchasing specially selected smart-tagged bottles (smart bottles), users will also enjoy targeted rewards and benefits such as coupons and credits, by simply tapping or scanning the tags via NFC or QR.
Omniaz will release its first wave of Smart Bottles (180,000 wine bottles) across Singapore, Malaysia and South Korea, in partnership with Wine Connection. Singapore is slated as the first stop of this pilot project with bottles to roll out on shelves across all 22 outlets. Smart bottles will be made available in retail stores and restaurants, with redemption of rewards applicable at all stores, both online and offline.
Illustration Photo: A glass of wine (CC0 Creative Commons from Pixabay.com)