13 December 2017
Orange Digital Ventures announces its participation in the financing of FollowAnalytics, recognized for its innovative next generation Mobile Marketing Automation solutions.
The French start-up, headquartered in San Francisco, today confirms an 11 million dollar-Series B financing round with Orange Digital Ventures alongside Aspect Ventures, Zetta Venture Partners, Sapphire Ventures, Cathay Innovation, La Maison and Salesforce Ventures.
Since its creation in 2013, FollowAnalytics has raised a total of 27 million dollars. The company's deep expertise in next-generation mobile marketing automation solutions offers its business customers’ marketing teams the means to significantly increase engagement and retention rates for their mobile apps.
Illustration Photo: Mobile Marketing (CC0 Creative Commons from Pixabay.com)