Organizations Are Gearing Up for More Ethical and Responsible Use of Artificial Intelligence, Finds Study

A new study shows that business leaders are taking steps to ensure responsible use of artificial intelligence (AI) within their organizations. Most AI adopters – which now account for 72 percent of organizations globally – conduct ethics training for their technologists (70 percent) and have ethics committees in place to review the use of AI (63 percent).

Ninety-two percent of AI leaders train their technologists in ethics; 74 percent evaluate AI outcomes weekly, says report from SAS, Accenture Applied Intelligence, Intel, and Forbes Insights

September 18, 2018 - NEW YORK & SAN DIEGO--(BUSINESS WIRE)

A new study shows that business leaders are taking steps to ensure responsible use of artificial intelligence (AI) within their organizations. Most AI adopters – which now account for 72 percent of organizations globally – conduct ethics training for their technologists (70 percent) and have ethics committees in place to review the use of AI (63 percent).

AI leaders – organizations rating their deployment of AI “successful” or “highly successful” – also take the lead on responsible AI efforts: Almost all (92 percent) train their technologists in ethics compared to 48 percent of other AI adopters.

The findings are based on a global survey among 305 business leaders, more than half of them chief information officers, chief technology offers, and chief analytics officers. The study, “AI Momentum, Maturity and Models for Success,” was commissioned by SAS, Accenture Applied Intelligenceand Intel, and conducted by Forbes Insights in July 2018.

AI now has a real impact on peoples’ lives which highlights the importance of having a strong ethical framework surrounding its use, according to the report.

“Organizations have begun addressing concerns and aberrations that AI has been known to cause, such as biased and unfair treatment of people,” said Rumman Chowdhury, Responsible AI Lead at Accenture Applied Intelligence. “These are positive steps; however, organizations need to move beyond directional AI ethics codes that are in the spirit of the Hippocratic Oath to ‘do no harm’. They need to provide prescriptive, specific and technical guidelines to develop AI systems that are secure, transparent, explainable, and accountable – to avoid unintended consequences and compliance challenges that can be harmful to individuals, businesses, and society. Data scientists are hungry for these guidelines.”

AI leaders also recognize the strong connection between analytics and their AI success. Of those, 79 percent report that analytics plays a major or central role in their organization’s AI efforts compared to only 14 percent of those who have not yet benefited from their use of AI.

“Those who have deployed AI recognize that success in AI is success in analytics,” said Oliver Schabenberger, Chief Operating Officer and Chief Technology Officer at SAS. “For them, analytics has achieved a central role in AI.”

AI oversight is not optional

Despite popular messages suggesting AI operates independently of human intervention, the research shows that AI leaders recognize that oversight is not optional for these technologies. Nearly three-quarters (74 percent) of AI leaders reported careful oversight with at least weekly review or evaluation of outcomes (less successful AI adopters: 33 percent). Additionally, 43 percent of AI leaders shared that their organization has a process for augmenting or overriding results deemed questionable during review (less successful AI adopters: 28 percent).

Still, the report states that oversight processes have a long way to go before they catch up with advances in AI technology.

“The ability to understand how AI makes decisions builds trust and enables effective human oversight," said Yinyin Liu, head of data science for Intel AI Products Group. "For developers and customers deploying AI, algorithm transparency and accountability, as well as having AI systems signal that they are not human, will go a long way toward developing the trust needed for widespread adoption.”

It stands to reason that companies are taking steps toward ethical AI and ensuring AI oversight because they know that faulty AI output can cause repercussions. Of the organizations that have either already deployed AI or are planning to do so, 60 percent stated that they are concerned about the impact of AI-driven decisions on customer engagement – for example, that their actions will not show enough empathy or customers will trust them less.

Other key findings from the survey include:

  • Overall, 72 percent of organizations globally are now using AI in one or more business areas.
  • More than half (51 percent) of AI adopters indicated their deployment of AI has been a real success – citing more accurate forecasting and decision-making, higher success at acquiring customers, and increased organizational productivity as the primary benefits.
  • Nearly half (46 percent) of AI adopters overall said their organization has fully deployed AI, either in one or multiple use cases.
  • Respondents outside of the C-suite were more likely to see the impact of AI positively: More than half (55 percent) of non-C-level executives say their AI efforts have been “successful” or “very successful.” Only 38 percent of the C-suite reported the same.
  • Many organizations see an advantage for their workforce by way of elevated roles. Sixty-four percent strongly or completely agree they are already seeing the effects, as employees focus on more strategic tasks rather than operative ones, thanks to AI.
  • However, nearly 20 percent identify “resistance from employees due to concerns about job security” as a challenge to their AI efforts. Plus, 57 percent agree or strongly agree with the statement, “We are concerned about the impact of AI on employee relations (e.g., employees might feel threatened or overstrained.)”

“As with any new technology that’s quickly gaining traction, there will be challenges to overcome,” says Ross Gagnon, research director at Forbes Insights. “But the opportunities AI presents are seemingly endless, from operational efficiencies to increased productivity and revenue. The question executives should be asking themselves is not whether to deploy AI, but how quickly?”

Source: Accenture

Picture: Do you have an ethics committee that requires the use of AI? © SAS, Accenture, Intel 2018

Comments

No comments to display.

Related posts

Call for Applications: Go Ignite Global Call

Start-ups working on solutions in IoT, Big Data Analytics, Cyber Security, Artificial Intelligence, 5G and Customer Experience Enhancement are encouraged to apply.
Application Deadline in 11 days

EU's Call for Proposals: Digital technologies for improved performance in cognitive production plants

Proposals need to develop new technologies to realise cognitive production plants, with improved efficiency and sustainability, by use of smart and networked sensor technologies, intelligent handling and online evaluation of various forms of data streams as well as new methods for self-organizing processes and process chains.
Application Deadline in 4 days

Increased Consumption of Plant-Based Protein Diets to Mitigate the Incidence of Type 2 Diabetes

The < a href = "https://www.marketsandmarkets.com/Market-Reports/wheat-protein-market-67845768.html">wheat protein market</a> is estimated at USD 2.04 Billion in 2017 and is projected to reach USD 2.58 Billion by 2022, at a CAGR of 4.8% from 2017. The wheat protein market has been largely driven by the growing demand for bakery products, the increasing popularity of plant-based foods, wheat protein being a suitable alternative for non-animal protein among vegans coupled with nutritional benefits for lactose-intolerant consumers.

Increase in Use of Crop Protection Products in Developing Countries Drives the Pesticide Inert Ingredients Market

The pesticide inert ingredients market is projected to reach USD 4.7 billion by 2023, from USD 3.5 billion in 2018, at a CAGR of 6.14% during the forecast period. The market is driven by factors such as the increasing demand for specific inert ingredients in pesticide formulation and capability of inert ingredients to improve the efficacy of pesticide application.

Pilot plant to turn sugarcane waste into biofuel and beer bottles

Their patented REACH technology, developed by US parent company Mercurius Biorefining, has the potential to convert sugarcane bagasse and other biomass into cost effective drop-in biofuels and bio-chemicals , as alternatives to fossil fuels.

Call for applications: The Entrepreneurship World Cup

The Entrepreneurship World Cup is more than just a global pitch competition with a shot at life-changing prizes. With 100,000 entrants from around the world, EWC elevates entrepreneurs – providing you with tools and resources to grow your venture. It doesn’t matter how far you’ve come – idea-stage, early-stage, growth-stage or beyond – EWC can put you on the right course. Leverage world-class content in the EWC Accelerator to: unleash your ideas, hone your pitching skills and engage with a global network of mentors. And, oh yeah, compete for those life-changing prizes, together with business opportunities and investment.
Application Deadline in 3 months

EU's Call for Proposals: EGNSS applications fostering digitisation

Actions should deliver new innovative applications, with commercial impact and a clear market uptake perspective (a Business Plan is required as part of the proposal). The proposed EGNSS applications may integrate digital technologies like Internet of Things (IoT), cloud computing, big data and robotics.
Application Deadline in 16 days

Growing Farm Labor Issues due to Higher Costs and Availability Drives the Smart Harvest Market Ma

The smart harvest market is projected to reach USD 15.6 billion by 2023, from USD 9.0 billion in 2018, at a CAGR of 11.81% during the forecast period. The market is driven by factors such as growing farm labor issues due to higher costs and availability, and cost efficiency benefits offered by smart harvest systems.

Call for applications: 2019 SEED Awards for Entrepreneurship in Sustainable Development

Are you part of a small and growing eco-inclusive enterprise that continues to deliver environmental, social and economic benefits to your target markets?
Application Deadline in 2 months

Review of Emerging Additive Manufacturing Technologies in 3D Printing of Cementitious Materials in the Construction Industry

Additive manufacturing is a fabrication technology that is rapidly revolutionizing the manufacturing and construction sectors. In this paper, a review of various prototyping technologies for printing cementitious materials and selected 3D printing techniques are presented in detail.