Developing and Evaluating a Virtual Reality-Based Navigation System for Pre-Sale Housing Sales

In the real estate market, VR can also play an important role in affecting buyers’ housing purchasing decisions, especially for housing markets in Asia, where the pre-sale system is extremely common.
Authors: Yi-Kai Juan, Hsing-Hung Chen and Hao-Yun Chi
 
Journal: Applied Sciences 2018, 8(6), 952;
 
Publisher: MDPI 
 
Abstract
 
Virtual reality (VR) technologies have advanced rapidly in the past few years, and many industries have adopted these cutting-edge technologies for diverse applications to improve their industrial competitiveness. VR has also received considerable recognition in the architecture, engineering, and construction industries, because it can potentially reduce project costs, delivery time, and quality risks, by allowing users to experience unbuilt spaces before breaking ground, resolving construction conflicts virtually, and reviewing complex details in immersive environments.
 
In the real estate market, VR can also play an important role in affecting buyers’ housing purchasing decisions, especially for housing markets in Asia, where the pre-sale system is extremely common. Applying VR to the pre-sale housing system is promising, because the concept of pre-sale refers to a strategy adopted by developers that sell housing through agreements on residential units that have not been constructed yet, and VR at this stage could be a useful tool for visual communication in a true-to-scale environment. However, does VR really benefit sales in the housing market? Can clients accept using VR, instead of using traditional materials (i.e., paper-based images and physical models), to navigate and experience housing projects? The objective of this study is to develop a VR-based navigation system for a pre-sale housing project in Taiwan. We invited 30 potential clients to test the system and explore the implications of using it for project navigation. The results reveal that VR enhances the understandings of a project (perceived usefulness) and increases clients’ intention to purchase, while the operation of VR (perceived ease-of-use) is still the major challenge to affect clients’ satisfaction and the developer’s acceptance with respect to applying it to future housing sales. 
 

Photo: Virtual reality (VR) scene rendering and navigational walks (credits: Yi-Kai Juan, Hsing-Hung Chen and Hao-Yun Chi)

Photo: Virtual reality (VR) scene rendering and navigational walks (credits: Yi-Kai Juan, Hsing-Hung Chen and Hao-Yun Chi)

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
 
Read more

Comments

No comments to display.

Related posts

Raschel Machine Industry Global Market Size, Growth, Segments and Forecast Analysis 2019-2025

Raschel Machine Market 2019 Industry research report offers a professional and in-depth study on the current state of the Global Raschel Machine Market along with competitive landscape, Raschel Machine Market share and revenue forecasts 2023. This report is a valuable source of guidance for companies and individuals offering Industry Chain Structure, Business Strategies and Proposals for New Project Investments.
9 minutes ago

Isoquercetin Industry 2019 Global Market Size, Growth, Trends, Share, Demand, Revenue, Segments and 2025 Forecast Report

Isoquercetin‎ Market 2019 world Market research report offers you analysis of market size, share, growth, trends, applied math and comprehensive facts of the worldwide market. This report study highlights informative info and in-depth analysis of Isoquercetin‎ Market and its segments based mostly entirely on technology, geography, region and applications.
13 minutes ago

Global Radiotherapy Industry 2019-2026: Elekta AB, Accuray Incorporated, Ion Beam Applications SA, ViewRay, Inc., IsoRay Medical, Inc., Hitachi Ltd. and Others

Radiotherapy Market By Key Manufacturers, By Product Type (External Beam Therapy, Internal Beam Therapy), By Type (External Beam, Internal Beam, Systemic), By End-User (Hospitals, Independent Radiotherapy Centers) and By Region (North America, Europe, Middle East and Africa, Latin America and Asia Pacific) - Global Outlook to 2026

Osthole Industry 2019 Global Market Size, Growth, Manufacturers, Segments and 2025 Forecast Report

Osthole‎ Market 2019 analysis report covers market size, growth, segmentation, regional shares, trends, strategies, competitive landscape and forecast 2025. This analysis report categorizes the worldwide Osthole‎ Market by corporations, region, kind and end-use Industry.
16 minutes ago

Wheel Alignment Industry 2019-2026: Eagle Equipment, Atlas Auto Equipment, RAVAmerica, Delta Equipments, Sunrise Instruments Private Limited and Others

Wheel Alignment Market By Key Manufacturers, By Product Type (Imaging, Diagnostic), By Vehicle Type (2-Wheelers, PC, LCV, HCV), By Technology (CCD, 3D) and By Region (North America, Europe, Middle East and Africa, Latin America and Asia Pacific) - Global Outlook to 2026

Post Puller Industry 2019 Global Market Size, Growth, Manufacturers, Segments and 2025 Forecast Report

Post Puller‎ Market Industry 2019 world Market research report presents associate degree in-depth assessment of the and together with sanctionative technologies, trends, size, share, growth, challenges, standardization, opportunities, future roadmap, value chain, system player profiles and techniques. The report to boot presents forecasts for Post Puller‎ Market revenue, consumption, production, and growth drivers of the market.
18 minutes ago

Global Chemical Tanker Market Size, Share, Trends, Demand, Opportunities, Competitive Analysis and 2026 Forecasts Report

Chemical Tanker Market By Key Manufacturers, By Product Type (Organic Chemicals, Inorganic Chemicals, Vegetable Oils & Fats, Others), By Fleet Type (IMO 1, IMO 2, IMO 3), By Fleet Material (Stainless Steel, Coated) and By Region (North America, Europe, Middle East and Africa, Latin America and Asia Pacific) - Global Outlook to 2026

Palmatine Market 2019 Industry Size, Share Trends, Global Growth Analysis, Demand and Dynamic Research Report 2025

Palmatine‎ Market report 2019 presents the most recent Industry knowledge, trends, market size, share, growth, Industry summary and forecast 2025. This report highlights the enhancements, formidable business possibilities, additionally as different important info of the worldwide Palmatine‎ Market.
20 minutes ago

Snow Boot Bag Industry 2019 Global Market Size, Growth, Trends, Share and Demands Research Report

Snow Boot Bag‎ Market 2019 world Industry analysis report presents applied math, intensive analysis of the market growth, share, size, trends, segments, and forecast 2025. This analysis study analyzes the pioneers, key market analysts, and specialists. To boot, the information and statistics gathered area unit verified rigorously, that assures the high accuracy of the information bestowed within the world Snow Boot Bag‎ Market.
22 minutes ago

Honokiol Market 2019 Industry Size, Trends, Global Growth, Insights and Forecast Report 2025

Honokiol‎ Market 2019 Industry report provides an intensive analysis of company summary, technological advancements, ways adopted by the market leaders to confirm growth, property, money summary. World Honokiol‎ Market Industry report additionally provides key info concerning the Industry, together with priceless facts and figures, knowledgeable opinions, and therefore the latest developments across the world.
25 minutes ago