Global agritourism market size will grow by almost USD 54.63 billion during 2019-2023, at a CAGR of nearly 18%. The trend of instant bookings has positively impacted the growth of the global agritourism market in recent years as such booking processes are associated with minimal or zero wait time. Also, online agritourism sites facilitate real-time booking, which will improve the convenience of booking agricultural tours and contribute to increased customer satisfaction.
Technological advancements impact the vendors in the global agritourism market significantly as such improvements help in expanding their customer base. Technological advances have vendors to enhance their booking portals in terms of design, bid to attract customers and expand their customer base. The owners of agricultural properties, on the other hand, have been investing in smart safety devices and monitoring systems, which can detect intrusion and issue timely alerts. Also, they are investing in technologies, which assist them in securing and streamlining their business operations. The installation of Wi-Fi locks or electronic locks further helps in attracting security-conscious travelers to consider farm stays and other agricultural tourist places as potential accommodation.
The expenditure on leisure activities is expected to increase during the forecast period. Participation in outdoor travel is growing because of the rising interest of consumers in exploring the beauty of nature. The growing availability of different camping guides and travel blog sites has been encouraging consumers to indulge in outdoor recreational activities. All these factors will promote the growth of global agritourism.
Source: Technavio Research
Illustration Photo: Agritourism in Sapa, Vietnam (credits: Visit.org / Flickr Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0))