Farmers Edge and Planet Partner to Change Global Agriculture Using Daily Satellite Imagery and Real-Time Big Data Insights

Planet is an integrated aerospace and data platform company that operates the world’s largest fleet of earth imaging satellites, collecting the largest quantity of earth imagery.
a year ago

Landmark deal delivers Planet’s global daily imagery directly to Farmers Edge users, enabling growers to improve crop yields, quickly react to crop stress and boost profitability

11 October 2017 - WINNIPEG, Manitoba & SAN FRANCISCO--(BUSINESS WIRE)

Farmers Edge™, a global leader in decision agriculture, announced today a strategic partnership to bring Planet’s best-in-class global monitoring data and platform capabilities to the Farmers Edge precision agriculture product suite. Planet is an integrated aerospace and data platform company that operates the world’s largest fleet of earth imaging satellites, collecting the largest quantity of earth imagery. Farmers Edge is now a sole distributor for Planet in key agricultural regions, with the right to use and distribute high-resolution, high-frequency imagery from Planet’s three flagship satellite constellations.

Through this multimillion-dollar, multi-year global distribution agreement, Farmers Edge and Planet are significantly expanding their existing partnership. The companies will deliver the vanguard of remote sensing driven and analytics-based agronomy services to growers worldwide. Farmers Edge customers will be among the first to take advantage of field-centric, consistent, and accurate insights from satellite imagery. While traditional imagery products provide only a partial, delayed, or inconsistent view of fields, this partnership equips Farmers Edge growers with comprehensive, high-quality field imagery more frequently updated than any other company in the industry.

“Until now, the challenge with satellite imagery was the data was simply not frequent enough to react to crop stress in a timely manner,” said Wade Barnes, President and CEO of Farmers Edge. “At Farmers Edge, providing our customers with the most concise, comprehensive, and consistent data is at the core of what we do. We understand the need for more image frequency, that’s why we are partnering with Planet. Daily imagery is a game-changer in the digital ag space.”

The combination of Planet’s unprecedented data set and Farmers Edge state-of-the-art image processing technology allows for early crop monitoring and gives growers the best opportunity to correct factors that could limit crop performance and compromise yield potential. Growers will now have a wealth of field-centric data updated throughout the growing season, including early monitoring of crop stand, detection of pest and weed pressure, drainage issues, hail damage, herbicide injuries, nutrient deficiencies, yield prediction and more.

Photo: Landmark deal delivers Planet’s global daily imagery directly to Farmers Edge users (Photo: Business Wire)

“Farmers Edge is consistently at the cutting edge of innovation in agricultural technology, and we’re proud to expand our partnership with them as we work to improve profitability, sustainability, and efficiency for the world’s producers,” said Will Marshall, CEO of Planet. “The challenges faced by the agriculture industry are complex in nature and global in scale, and we believe our data is uniquely positioned to solve agricultural challenges.”

“Retailers, co-ops, equipment dealers, agronomists, and all other important advisors to the farmer can now partner with Farmers Edge and leverage this industry changing capability within their business,” said Ron Osborne, Chief Strategy Officer of Farmers Edge. “We're pleased to be able to help so many in our industry manage risks, in near real-time. This is great for our customers, our partners, and agriculture.”

In 2016, Planet awarded Farmers Edge its Agriculture Award, recognizing the company’s pioneering work with ag-based analytics, Variable Rate Technology and field-centric data management.

Source: Farmers Edge

Comments

No comments to display.

Related posts

EU Call for Proposals: Multi-use of the marine space, offshore and near-shore: pilot demonstrators

Activities shall develop pilots by involving industrial actors and by integrating the available knowledge, technologies and facilities, in particular capitalising on the results of EU and national projects for the development of multi-use platforms or co-location of different activities in a marine space, and relevant support offshore vessels and autonomous vehicles.
Application Deadline in 3 days
3 hours ago

EU Call for Proposals: The Future of Seas and Oceans Flagship Initiative

Proposals shall address one of the following sub-topics: blue cloud services, or ocean observations and forecasting, or technologies for observations (in 2020). Actions shall demonstrate integration, capacity and (scientific, economic etc) potential.
Application Deadline in 3 days
4 hours ago

EU's Call for Proposals: Modelling international trade in agri-food products

Trade modelling has a long-standing tradition but some issues are notoriously difficult to assess and include in the existing simulation models.
Application Deadline in 3 days

EU Call for Proposals: Circular bio-based business models for rural communities

Based on an established agro-food system, proposals shall consider a variety of additional bio-based processes and end products that could be integrated into the system, and that are viable on a small scale (farm to rural community level).
Application Deadline in 3 days
4 hours ago

The Infant Formula Testing Market is expected grow at a CAGR of 6.9% to reach revenue of $20.26billion by 2023.

Infant formula is one of the emerging markets in food and beverage industry. It is basically used for the infants whose age is below 12 months (preferably).

UNICEF Innovation Fund's Call for Applications: Data science, machine learning, artificial intelligence or similar technology solutions

The UNICEF Innovation Fund is looking to make up to 100K equity-free investments to provide early stage (seed) finance to for-profit technology start-ups that have the potential to benefit humanity. If you’ve got a start-up registered in one of UNICEF’s programme countries and have a working, open source prototype (or you are willing to make it open-source) showing promising results, the UNICEF Innovation Fund is looking for you.
Application Deadline in a month

Etisalat Digital accelerates adoption of Artificial Intelligence and Blockchain in the United Arab Emirates

Etisalat Digital selects four disruptive companies to join Future Now scaleup programme after Dubai Future Accelerators collaboration.

European Venture Investment Reaches All-Time High

Europe's venture capital investment eclipsed €20 billion for the first time ever, according to PitchBook's 4Q 2018 European Venture Report. Despite the 25.9% drop in deal volume year-over-year (YoY), swelling deal sizes and increased interest from nontraditional investors helped drive deal value to the high-water mark.

The African Union Ten Years Aquaculture Action Plan for Africa 2016 - 2025

The prospects for Africa’s aquaculture are enormous. They are defned by the continent’s vast aquatic resources, land mass and climate that are suitable for the production of an array fsh species and essential inputs such as ingredients for feed. Of added advantage, is the fact that most of the world’s important tropical and sub-tropical aquaculture species are native to Africa.

Singapore-based SEEDS Capital appoints seven partners to co-invest in agrifood tech startups

SEEDS Capital, the investment arm of Enterprise Singapore, has appointed seven co-investment partners under Startup SG Equity. This will catalyse more than S$90 million worth of investments to develop Singapore-based startups in the Agrifood tech sector. This was announced by Senior Minister of State for Trade and Industry, Dr Koh Poh Koon, at the opening of Indoor Ag-Con Asia.