L'Oréal announces the acquisition of ModiFace, leader in augmented reality and artificial intelligence applied to the beauty industry
Clichy, 16 March 2018
L'Oréal announces the acquisition of 100% of the Canadian company ModiFace, an internationally recognized leader in augmented reality and artificial intelligence applied to the beauty industry. This acquisition is in line with L'Oréal's digital acceleration strategy to provide the group's 34 international brands with the most innovative technologies in terms of services and beauty experience.
Founded by Parham Aarabi eleven years ago in Toronto, ModiFace has developed advanced technologies of 3D virtual make-up, color and skin diagnosis services using proprietary know-how which track facial features and color, and are used by nearly all the major beauty brands. ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered over thirty patents.
Illustration Photo: L'Oreal Interactive Kiosk in New York City, USA (credits: Metropolitan Transportation Authority / Patrick Cashin / Flickr Creative Commons Attribution 2.0 Generic (CC BY 2.0))