Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand

Nielsen announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming.
a year ago

vBrand's Advanced Machine Learning Platform Will Be Integrated into Growing Nielsen Sports Business for Added Speed and Scale

NEW YORK, Aug. 3, 2017 /CNW

Nielsen today announced it has acquired vBrand, an Israel-based technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. vBrand and its technology will be fully integrated into Nielsen Sports, bringing increased delivery speed and scale to the company's existing flagship sports products, Sport24 and Social24. Financial terms were not disclosed.

The acquisition of vBrand's advanced technology supercharges Nielsen Sports' already industry-leading sponsorship measurement capabilities and methodologies, considered among the most robust in sports. vBrand's machine learning will significantly accelerate the speed at which Nielsen Sports' logo recognition and media monitoring technologies locate and calculate brand positions on screen. Specifically, the vBrand technology could allow brands and rights holders to monitor and track sponsorship visibility within hours of an event and make adjustments to digital signage and social campaigns within a tournament, competition weekend or season.

Sports marketing is increasingly important for brands looking to reach consumers in a competitive and fragmented marketplace. With fans reliably tuning in to watch their favorite leagues, teams and athletes, global sports and entertainment sponsorship spend is projected to exceed $60 billion in 2017 alone. Nielsen Sports' flagship marketing solutions already measure millions of hours of content per year, helping to deliver analytics and insights to more than 1,700 of the top rights holders, brands, agencies and broadcasters.

"This is an exciting acquisition that demonstrates our continued ambition and commitment to our sports clients," said Howard Appelbaum, President, Nielsen Entertainment. "Bringing vBrand's technology into Nielsen Sports' existing sponsorship valuation process will further expand the scale of programming and events it covers around the world. It will also provide timely exposure information, enabling clients to make smarter and faster decisions on sponsorship placement. Nielsen Sports' brand exposure data and metrics are considered currency in the global sports marketplace, and we're delighted to strengthen that further with this acquisition."

"The acquisition of vBrand by Nielsen is a great opportunity to continue our journey and take our offering to the next level," said Yael Dor, CEO, vBrand. "We are confident that our cutting-edge technology, combined with Nielsen's platform, will extend its leadership position in the market by providing sports marketers with transparency and clarity on sports sponsorship investments."

"We are excited to be a part of Nielsen and empower its sports analytics business with our unique technology of video analytics and deep learning," added Tamir Rubinsky, Co-Founder & CTO, vBrand.

The Nielsen acquisition is the latest milestone in an already well-established relationship between the two companies, as the Tel Aviv-based vBrand is a graduate of Nielsen Innovate, Nielsen's early-stage technology incubator licensed by the Israel Innovation Authority (previously known as the Office of the Chief Scientist of Israel).

"Using a slightly different approach to most incubators, Nielsen Innovate mentors and shepherds the companies they back, in addition to providing an investment, with a goal of helping early-stage startups become successful, scalable global businesses," said Dov Yarkoni, CEO, Nielsen Innovates.

Since its foundation in 2013, Nielsen Innovate has funded 18 new companies, many of which have already piloted or sold their solutions to some of Nielsen's biggest clients in the U.S., Europe and China.

Source: Nielsen

Illustration Photo: a tennis tournament (Public Domain from Pixabay.com)

Comments

No comments to display.

Related posts

EU Call for Proposals: Multi-use of the marine space, offshore and near-shore: pilot demonstrators

Activities shall develop pilots by involving industrial actors and by integrating the available knowledge, technologies and facilities, in particular capitalising on the results of EU and national projects for the development of multi-use platforms or co-location of different activities in a marine space, and relevant support offshore vessels and autonomous vehicles.
Application Deadline in 2 days
16 hours ago

EU Call for Proposals: The Future of Seas and Oceans Flagship Initiative

Proposals shall address one of the following sub-topics: blue cloud services, or ocean observations and forecasting, or technologies for observations (in 2020). Actions shall demonstrate integration, capacity and (scientific, economic etc) potential.
Application Deadline in 2 days
16 hours ago

EU's Call for Proposals: Modelling international trade in agri-food products

Trade modelling has a long-standing tradition but some issues are notoriously difficult to assess and include in the existing simulation models.
Application Deadline in 2 days

EU Call for Proposals: Circular bio-based business models for rural communities

Based on an established agro-food system, proposals shall consider a variety of additional bio-based processes and end products that could be integrated into the system, and that are viable on a small scale (farm to rural community level).
Application Deadline in 2 days
17 hours ago

The Infant Formula Testing Market is expected grow at a CAGR of 6.9% to reach revenue of $20.26billion by 2023.

Infant formula is one of the emerging markets in food and beverage industry. It is basically used for the infants whose age is below 12 months (preferably).

UNICEF Innovation Fund's Call for Applications: Data science, machine learning, artificial intelligence or similar technology solutions

The UNICEF Innovation Fund is looking to make up to 100K equity-free investments to provide early stage (seed) finance to for-profit technology start-ups that have the potential to benefit humanity. If you’ve got a start-up registered in one of UNICEF’s programme countries and have a working, open source prototype (or you are willing to make it open-source) showing promising results, the UNICEF Innovation Fund is looking for you.
Application Deadline in a month

Etisalat Digital accelerates adoption of Artificial Intelligence and Blockchain in the United Arab Emirates

Etisalat Digital selects four disruptive companies to join Future Now scaleup programme after Dubai Future Accelerators collaboration.

European Venture Investment Reaches All-Time High

Europe's venture capital investment eclipsed €20 billion for the first time ever, according to PitchBook's 4Q 2018 European Venture Report. Despite the 25.9% drop in deal volume year-over-year (YoY), swelling deal sizes and increased interest from nontraditional investors helped drive deal value to the high-water mark.

The African Union Ten Years Aquaculture Action Plan for Africa 2016 - 2025

The prospects for Africa’s aquaculture are enormous. They are defned by the continent’s vast aquatic resources, land mass and climate that are suitable for the production of an array fsh species and essential inputs such as ingredients for feed. Of added advantage, is the fact that most of the world’s important tropical and sub-tropical aquaculture species are native to Africa.

Singapore-based SEEDS Capital appoints seven partners to co-invest in agrifood tech startups

SEEDS Capital, the investment arm of Enterprise Singapore, has appointed seven co-investment partners under Startup SG Equity. This will catalyse more than S$90 million worth of investments to develop Singapore-based startups in the Agrifood tech sector. This was announced by Senior Minister of State for Trade and Industry, Dr Koh Poh Koon, at the opening of Indoor Ag-Con Asia.