Call for Applications: Augmented reality facial hair styling challenge

P&G, international manufacturer of Gillette and Braun brands, is looking for a partner to provide a realistic solution to help men make an informed choice as to which facial hair style is right for them and then help them achieve the desired style at home by giving easy to follow, real time guidance on the best hair removal steps and techniques to achieve the chosen style.
Applications are closed
P&G, international manufacturer of Gillette and Braun brands, is looking for a partner to provide a realistic solution to help men make an informed choice as to which facial hair style is right for them and then help them achieve the desired style at home by giving easy to follow, real time guidance on the best hair removal steps and techniques to achieve the chosen style.  
 
It is expected that this will be in the form of an augmented reality solution that will realistically overlay facial hair styles onto an individual’s selfie or live video stream and will coach them, in real time how to achieve an accurate shave for their chosen style. 
 
P&G is looking for a partner to provide a realistic solution or combination of solutions which can:
Let people see themselves with different styles of facial hair for example; realistically adding or removing facial hair from selfies or videos.   
Once the preferred style of facial hair has been selected, give easy to follow, real time guidance as to which areas to shave to achieve the style and get sharp precise, symmetrical edges to the style, for example, around a goatee or for sideburns. The solution should be able to factor in the users existing level of hair growth and style.
 
Ideally the solution will be flexible enough to be able to go beyond the shape of style being created and to provide coaching on the shaving technique recommended to create the style for example direction of shave strokes on specific areas of the face.  
 
Additional info

It is expected that the final solution will be in the form of an augmented reality mobile application (iOS and/or Android) that will overlay facial hair styles, style creation and stroke/technique guidance on an individual’s selfie and/or real time video feed.  The team are open to minimal viable product (MVP) solutions which are in different forms (for example WebApp) but the underpinning solutions should be scalable in the form of a native app.   

The purpose of this application is to help P&G customers get the best possible experience from its products once purchased. 

The minimum functionality required for this solution will be:

  • The user would be able to select between five styles to try (clean shaven, goatee style, beard style 1, beard style 2, moustache). The Minimum requirement is that these styles will be able to be displayed on a selfie image
  • Facial hair styles should be realistically visualised for Caucasian consumers in 20-35 year age bracket
  • During shave, guidance should be shown and followed on a tablet sized device

Challenges to bear in mind include:

  • Taking into account the existing beard style and level of growth of the user:  overlaying a different style may involve realistically adding and/or removing hair (on the virtual overlay)
  • The ability to understand an individual’s hair growth patterns to be able to accurately replicate how the facial hair will look for each individual (e.g. colour, density and thickness)
  • The ability to understand an individual’s skin tone to be able to accurately replicate how the skin will look for an individual if facial hair is taken away or grown
  • The accuracy of tracking hair on the face to ensure shaving guidelines can be followed real time while shaving to result in crisp, precise symmetrical edges to the final style (low latency needed)
  • The ability to return to the app to keep on top of the style or assist in the user growing their desired style

Please note, information relating to beard styles and shaving technique guidance will be provided by the client once an organisation has been selected and has begun developing the solution. 

Dateline for submission: Apr 05, 2019
 
Source: CATAPULT Digital

Illustration Photo: Mobile Augmented Reality App (credits: Vadim Smakhtin / Flickr Creative Commons Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0))

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