It is expected that the final solution will be in the form of an augmented reality mobile application (iOS and/or Android) that will overlay facial hair styles, style creation and stroke/technique guidance on an individual’s selfie and/or real time video feed. The team are open to minimal viable product (MVP) solutions which are in different forms (for example WebApp) but the underpinning solutions should be scalable in the form of a native app.
The purpose of this application is to help P&G customers get the best possible experience from its products once purchased.
The minimum functionality required for this solution will be:
- The user would be able to select between five styles to try (clean shaven, goatee style, beard style 1, beard style 2, moustache). The Minimum requirement is that these styles will be able to be displayed on a selfie image
- Facial hair styles should be realistically visualised for Caucasian consumers in 20-35 year age bracket
- During shave, guidance should be shown and followed on a tablet sized device
Challenges to bear in mind include:
- Taking into account the existing beard style and level of growth of the user: overlaying a different style may involve realistically adding and/or removing hair (on the virtual overlay)
- The ability to understand an individual’s hair growth patterns to be able to accurately replicate how the facial hair will look for each individual (e.g. colour, density and thickness)
- The ability to understand an individual’s skin tone to be able to accurately replicate how the skin will look for an individual if facial hair is taken away or grown
- The accuracy of tracking hair on the face to ensure shaving guidelines can be followed real time while shaving to result in crisp, precise symmetrical edges to the final style (low latency needed)
- The ability to return to the app to keep on top of the style or assist in the user growing their desired style
Please note, information relating to beard styles and shaving technique guidance will be provided by the client once an organisation has been selected and has begun developing the solution.
Illustration Photo: Mobile Augmented Reality App (credits: Vadim Smakhtin / Flickr Creative Commons Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0))