Authors: K. Vanitha and Dr. M. Prakash
International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH)
Online shopping is defined as the process a customer takes to purchase a service or product over the internet. In other words, a consumer may at his or her leisure buy from the comfort of their own home products from an online store. The main objective is to study the consumer’s expectation towards online shopping and to study about the customer’s opinion towards the problems in online shopping. For this a sample of 81 was collected from the respondents were percentage analysis, chi-square analysis and one way Anova were used as tools to analyse the data and the conclusion is that The frequency of shopping online by the customers was made during heavy discount period and the companies can try to increase the frequency of providing more discounts so that the volume of trade can be increased and it leads to increase in customer base for the companies. The companies need to keep everything on your site up to date. If they have a blog it needs to be updated regularly, they should feature new and popular products and replace them when they have new items to discover.
This article is published under license Creative Commons Attribution 4.0
Illustration Photo: Women sorting and appraising clothes in a clothes shop in Bundi, Rajasthan, India (credits: Travel Aficionado / Flickr Creative Commons Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0))