AUTHORS: O. Liu, W.K. Chong, K.L. Man, C.O. Chan

Journal Title: Lecture Notes in Engineering and Computer Science

ISSN: 2078-0958 (Print); 2078-0966 (Online)

Publisher: Newswood and International Association of Engineers


There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made it possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.

Photo: Big Data, social networks and social machines coordinated in a diagram (Public Domain) Photo Credit: By Bautsch - Own work, CC0,


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