25 August 2017

Fast food giant Burger King Russia are announcing their new blockchain loyalty program, hosted on the Waves platform. Whoppercoin, named after the outlet’s flagship Whopper Sandwich burger, will be used to reward customers for their purchases, and can be used to buy burgers in return when enough have been accrued.

The initiative is being run by Burger King Russia. Whoppercoin has already been issued, with a supply of 1 billion (further Whoppercoins can be issued if required). Customers will receive one Whoppercoin for every rouble they spend (1 USD = 59 RUB), and a Whopper burger can be redeemed for 1,700 Whoppercoins. Additionally, as a blockchain token, Whoppercoin can be freely transferred and traded online, meaning that customers can save their rewards, send them to friends or sell them to new buyers. Burger King Russia will release an app for the scheme in both the Apple Store and on Google Play next month.

Source: Waves Community

Illustration Photo: Burger King, Moscow, Russia (credits: Masayuki (Yuki) Kawagishi / Flickr Creative Commons Attribution 2.0 Generic (CC BY 2.0))

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