UNWTO Partners with Niantic to Develop Innovative Tourism Experiences through Real-World Games

The World Tourism Organization (UNWTO) has partnered with one of its newest Affiliate Members, real-world games developer Niantic, to enhance global tourism through the use of mobile augmented reality game experiences.

UNWTO will collaborate with Niantic, creators of Pokémon GO and Ingress Prime, to curate unique campaigns around the world that will build awareness for the Organization’s Travel.Enjoy.Respect campaign, designed to enhance tourism’s contribution to the United Nations’ 2030 Agenda for Sustainable Development. Each activity will also be designed to inspire and support exploration, and promote safe and responsible gaming practices for players of all ages.

Niantic and UNWTO will work together to combine tourism and Augmented Reality technology for players to engage with real-world locations using Niantic’s mobile games in a variety of ways. Niantic’s games and global initiatives have brought millions of players from around the world together at real-world events that promote civic engagement and cultural diversity while highlighting local heritage.

Source: The World Tourism Organization (UNWTO) 

Illustration Photo: The aim of this project was to build a mobile based digital tour guide which would combine traditional multimedia content with augmented reality, to tell the story of the destroyed weigh house of Old Town Tallinn, Estonia. (credits: Glasgow School of Art / Flickr Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0))

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