Nantes, October 24, 2017

iAdvize, the European leader in conversational marketing, today announces 32 millions euros of series C funding with participation from Idinvest Partners, Bpifrance via Large Venture, the fund dedicated to innovating and hyper-growth companies, and Quadrille Capital.

The new funding will enable the company to:

  • Reinforce its European leader status by investing in its teams based in London, Düsseldorf, Madrid and Nantes (headquarters) with the number of staff set to multiply by 4 in the London office by 2020.
  • Accelerate product innovation by doubling its R&D workforce in order to invest heavily in artificial intelligence and continue to develop ibbü, the community of savvy enthusiasts paid to advise online visitors.
  • Expand its international footprint by opening its first North American office in Boston USA in October 2017.

Founded in 2010 by Julien Hervouët, iAdvize is now the European leader in conversational marketing. iAdvize is used by more than 600 businesses across 60 different countries around the world, including major brands like Cdiscount, Disney, BMW, Michelin, House of Fraser, TUI, Interflora, Feelunique and Alfred Dunhill.

The iAdvize Conversational Marketing platform enables businesses to engage their customers and prospects who need advice and support and offer them the best response. These responses can be from paid advocates (members of the ibbü community), chatbots or in-house customer service agents.

By putting authenticity back at the centre of online commerce, iAdvize generates a turnover of more than £890 million each month for 600 companies.

This follows two previous rounds of funding, including €14 million in 2015, which allowed iAdvize to quickly open several European offices in London, Düsseldorf and Madrid. The opening up of a North American office in Boston in October 2017 will enable the company to export its offering to the US market, where it is the first marketing technology platform to offer a full-stack management of customer interactions, from technology to human resources including ibbü, the unique on-demand pool of experts for customer support.

The new funding will also enable iAdvize to grow its team to support its international expansion and develop its unique technology offerings. The business, which currently employs over 190 people, plans to recruit an additional 250 developers and sales representatives, half of which will be based in either the Boston or the European offices, including London. As part of this recruitment drive, iAdvize also announces the appointment of Pierre Soria as Chief Revenue Officer. He joins the company having spent seven years at Oracle in senior sales and management roles. Prior to this he was VP France for Salesforce.com and VP Southern Europe for SuccessFactors.

Photo: iAdvize's ibbü service (credit: iAdvize)

Expanding the team will drive further technological developments, as well as grow the ibbü service, a unique on-demand pool of experts paid to advise customers and prospects online. Achieving 90% customer satisfaction rate and multiplying conversion rates by 10, in less than a year, the concept has already convinced more than 50 businesses in Europe including large companies such as Sardegna.com, Cdiscount, Point.P, ManoMano, EDF, Mister Auto, Materiel.net, Voyages-sncf.com and IKKS.

Source: iAdvize 

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