Three technology trends that will define the future of travel

The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration.
a year ago

SOUTHLAKE, TEXAS – APR 3, 2018

Sabre, the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report, its latest technology forecast focused on evolving technologies and trends that will impact travel over the next decade. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration.

“Increasingly, people are coming to understand that the travel business is really a technology business,” said Philip Likens, director of Sabre Labs. “Even the simplest journey generates huge amounts of data. Collecting, indexing and understanding that data – and how we apply that understanding to improve every traveler’s experience – is what will drive real innovation across the entire travel ecosystem. Whether it is A.I. and machine learning to automate and optimize tasks, the counter-intuitive ability to deliver authentic experiences digitally, or using new protocols (such as distributed ledgers) so a traveler can head to the airport and leave their wallet and ID at home – on purpose – tech is going to reshape the travel experience.”

The report offers an extensive analysis of the three major areas Sabre Labs believes will have the most significant impact on the industry:

Automation

Automation is not a new idea. However, advancements in A.I. and machine learning offer the potential for step-changes in how we may be served in our digital environment. Awareness and cognitive capacity for machines suggest a huge range of opportunities for those serving the travel space to completely rethink when and what to sell, how to staff and operate their businesses, and how to anticipate and exceed their own customers’ needs.

Authenticity 

In our current age, trust is in low supply – so authenticity and authentic experiences are more valuable than ever. At the same time, businesses increasingly need to rely on technology and digitization to interact with their customers at scale. But is technology in tension with authenticity? Is digital the enemy of the real? And how can we reconcile augmented and virtual realities with authenticity? We examine and unpack these complex issues.

Blockchain 

Huge volatility in the price of cryptocurrencies has been dominating headlines but serve to overshadow the value in the underlying blockchain technology. Separating crypto hype from the actual potential of distributed ledger technology – which enable secure, “trustless” transactions to take place – can be hard to do. But there is significant promise for blockchain as it relates to travel, not the least of which is this: imagine heading off on a round-the-world trip without having to bring your passport or wallet.

Concluded Likens, “Tomorrow’s travelers have a set of expectations fueled by ubiquitous access to information, smooth transactional experiences, and increasingly personalized offers. There is tremendous opportunity for companies to begin thinking about how their brand can be agile enough to meaningfully interact with tomorrow’s travelers. This report explores how technology can mediate and enhance these interactions – and ultimately make the journey better for everyone.”

Sabre Labs is the innovation team within Sabre devoted to exploring how new capabilities will impact travel over the next decade. The full 2018 Emerging Technology Report is freely available for download here.

Source: SABRE

Illustration Photo: Travelers (CC0 Creative Commons from Pixabay.com)

Read more

Comments

No comments to display.

Related posts

Call for Applications: Machines for Machine Intelligence

Garages hold a special place in the history of tech. They are the beginning of great things; a place where game-changing innovations are born and incubated. Machine Intelligence Garage is a programme that helps businesses access the computation power and expertise they need to develop and build machine learning and Artificial Intelligence solutions.
Application Deadline in 2 months

Call for Applications: Augmented reality facial hair styling challenge

P&G, international manufacturer of Gillette and Braun brands, is looking for a partner to provide a realistic solution to help men make an informed choice as to which facial hair style is right for them and then help them achieve the desired style at home by giving easy to follow, real time guidance on the best hair removal steps and techniques to achieve the chosen style.
Application Deadline in 11 days

Call for Applications: Spark.me Startup Competition

Spark.me Startup Competition offers a once-in-a-lifetime opportunity to the winning team to present their idea in a TechCrunch Disrupt San Francisco 2019 Startup Alley, where “over 1,200 pre-series A startups and sponsors across all verticals will be showcasing their latest tech products, platforms, and services“.
Application Deadline in 21 days

Active Food Packaging Market Size, Share, Analysis and Forecast Trends to 2024

Search4Research.com adds latest research report on “Global Active Food Packaging Market”, it include and classifies the Global Active Food Packaging Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as future trends and growth prospect details for business development.

Rehabilitation Robotics Market 2019 Emerging Trends and Growth

Search4Research.com adds latest research report on “Global Rehabilitation Robotics Market”, it include and classifies the Global Rehabilitation Robotics Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as future trends and growth prospect details for business development.

Hemophilia Gene Therapy Market Growth by 2019 - Search4Research

Search4Research.com adds latest research report on “Global Hemophilia Gene Therapy Market”, it include and classifies the Global Hemophilia Gene Therapy Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as future trends and growth prospect details for business development.

New Research Study 2019 - Hearable Devices Industry by Growth and Top Companies

Search4Research.com adds latest research report on “Global Hearable Devices Market”, it include and classifies the Global Hearable Devices Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as future trends and growth prospect details for business development.

Greeting Cards Market New Investment Projects Review and Opportunities by 2024

Search4Research.com adds latest research report on “Global Greeting Cards Market”, it include and classifies the Global Greeting Cards Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as future trends and growth prospect details for business development.

Increasing Demand for Organic Produce to Drive the Market Growth for Biopesticides

The overall biopesticides market is projected to grow from USD 3.0 billion in 2018 to USD 6.4 billion by 2023, at a CAGR of 15.99% during the forecast period.