SEATTLE, Oct. 31, 2017 /PRNewswire

Magic AI today announced that it is now scheduling installations of StableGuard™  the world's only artificially intelligent 24/7 monitoring and alert system for horses.  StableGuard™ uses computer vision and machine learning to monitor horses in their stalls.  When anomalous behavior is detected, the system generates alerts that owners receive via the StableGuard™ mobile app.  Owners can then view their horse in real-time via the mobile app's video streaming feature.  StableGuard also analyzes all the collected data to provide owners with a wellness profile that helps keep their horse healthy and happy. 

Magic AI was born out of a personal tragedy that occurred in December 2012 when Alexa Anthony's prize-winning horse, Magic, died of colic because the symptoms of this common digestive disorder manifested in the middle of the night.  By the time Alexa arrived at the stable the next morning, the illness had progressed too far to be treatable.  Alexa came up with the idea for StableGuard™ to help prevent other unnecessary deaths.  "If there was something that had notified me as soon as he was showing symptoms of distress, he would probably still be alive today," said Alexa. 

In the US, there are over 9 million horses with an estimated market size of $39 billion annually. More than 10% of these horses will need emergency care each year; early detection has the potential to make a significant improvement in the resolution of these emergencies. 

Photo: StableGuard mobile app screenshot showing activity alert for horse named Cloud (credit: Magic AI)

Magic AI was founded in June 2017 and is ramping up production with several installations pending. "We are excited about the terrific response to StableGuard™ and we are focusing on professional stables with at least 10 stalls," says Katherine Schmidt, VP of Sales and Marketing.  "We have put together a great team of sales representatives based all across the country.  Each of our representatives has extensive experience with horses and all of them have competed at the highest levels in equestrian competition with three of them being Division 1 championship riders."

Source: Magic AI


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