Call for Proposals: Creative ideas or approaches to provide customized electricity and gas products and/or services
The Energy market, similarly to other industries, is experiencing a change whereby value propositions place customers in the centre of every product or service. Further to that, diversity and inclusion regardless of age, disability, nationality or any other socio-cultural aspect, are at the centre of preoccupations in industry, and more specifically to Enel.
Mass Customization is a concept that Enel wants to leverage in order to succeed in this change. This concept is defined as the process of delivering wide-market products and services which are personalized to satisfy the needs of specific customer segments.
Hence, in this Challenge, Enel is seeking creative ideas or approaches to provide customized electricity and gas products and/or services to satisfy individual customer’s needs whilst:
- Guaranteeing and enhancing inclusion of all customers by taking into account their diversity (e.g. gender, age, disability, nationality and other types of personal, social and cultural diversity),
- Improving the digitalization, automatization and flexibility of Enel processes and commercial portfolio
Dateline for submission: May 31, 2019
Illustration Photo: Real-time digital grid simulation at INL (credits: Idaho National Laboratory / Flickr Creative Commons Attribution 2.0 Generic (CC BY 2.0))