GlobalGrowers, an initiative of AvecAfrica, empowers smallholder farmers through collective action—aggregating individual harvests into exportable volumes that meet international demand. The platform connects farmers directly with global buyers, eliminating intermediary exploitation and ensuring fair, transparent pricing. Operating through an innovative four-tier structure, GlobalGrowers combines farmers and cooperatives at the foundation, certified trainers providing capacity building, country representatives managing quality and logistics, and AvecAfrica facilitating global market connections. Members receive immediate payment, free access to digital tools (web, desktop, and mobile apps), professional training, and real-time market intelligence.

Small farmers and small processors lose a large share of potential income because of familiar, fixable problems: poor roads and transport, lack of storage, information gaps, weak bargaining power, and costly buyer requirements. Breaking Barriers pulls together proven, on-the-ground examples and practical steps that real producer groups and companies have used to change that — from Ghana’s cooperatives that co-own brands, to India’s village kiosks, Kenya’s aggregation networks, solar cold rooms in Nigeria, and franchise-style agribusiness and insurance models in Africa and Latin America.