Success is not final; failure is not fatal: it is the courage to continue that counts.” This famous quote by Winston Churchill applies to many fields, especially agribusiness. Agribusiness is a complex and dynamic sector involving many actors, processes, and risks. Small farmers and agribusinesses often face challenges such as climate change, market volatility, competition, and regulation. However, they also have opportunities to improve their livelihoods, food security, and environmental sustainability.

Sorghum, one of the world’s most drought-resistant crops, holds untapped potential for farmers' cooperatives and agribusiness firms in developing countries. With its resilience in the face of climate change and its wide range of applications across various industries, sorghum is increasingly becoming a valuable export commodity. This crop, particularly white and red sorghum grains, is finding its way into global markets, from the food and beverage sectors to the rapidly growing cosmetic industry.