The global demand for dried cassava chips has surged in recent years, driven by China’s growing need for bio-ethanol production, food products, and animal feed. This presents a golden opportunity for African cassava producers to expand their market reach and boost economic growth. Chinese manufacturers are willing to order between 50,000 to 100,000 metric tons (MT) of dried cassava chips per month, with contracts spanning 3 to 5 years. However, despite this immense potential, African exporters face significant challenges that hinder their ability to fully capitalize on this opportunity. This article explores the key challenges African cassava producers face in exporting to China and provides actionable strategies to overcome them. By addressing these obstacles, Africa can position itself as a competitive player in the global Cassava market and unlock its vast agricultural potential.

The agricultural sector, while foundational to global economies, is fraught with challenges that test the resilience and ingenuity of young agripreneurs and cooperatives. From volatile market conditions to unpredictable environmental factors, the journey to establishing a successful agricultural enterprise is akin to navigating a battlefield. Sun Tzu’s The Art of War, a timeless treatise on strategy and leadership, offers profound insights that can be adapted to the agricultural domain. By applying its principles, meticulous planning, adaptability, effective leadership, strategic marketing, and winning without fighting, young agricultural enterprises and cooperatives can not only survive but thrive in this competitive landscape. This article explores how these principles can be practically implemented, supported by real-world case studies and lessons learned.

The increasing demand for white sesame seeds in international markets such as South Korea, China, Japan, and India presents a lucrative opportunity for West African farmers and agribusiness stakeholders. To seize this opportunity and maximize export potential, agribusiness firms and agricultural cooperatives can adopt the following strategies: