pricing flexibility
African exporters of agricultural and agrifood products often purchase raw materials locally in their domestic currencies (such as CFA franc, Naira, Cedi, Shilling, etc.) and sell internationally in US dollars. But when the US dollar weakens against African currencies, it has major consequences on profitability and competitiveness.
Understanding this dynamic — and adjusting strategy — is critical to staying resilient and profitable.

Susa Taing - 2 June 2025

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