China’s ambitious goals to strengthen political and commercial ties with Africa have paved the way for African agribusinesses to explore the Chinese market. With its immense population and growing demand for agricultural products, China offers a lucrative opportunity for African exports, supported by initiatives like preferential shipping rates by COSCO and streamlined customs registration through the GACC. These efforts align with China's broader policy to diversify its agricultural imports while enhancing trade relations with Africa.

The increasing demand for white sesame seeds in international markets such as South Korea, China, Japan, and India presents a lucrative opportunity for West African farmers and agribusiness stakeholders. To seize this opportunity and maximize export potential, agribusiness firms and agricultural cooperatives can adopt the following strategies: