The booming demand for dried cassava chips in China, driven by the country’s growing needs for bio-ethanol production, food products, and animal feed, presents a golden opportunity for African cassava producers. Each manufacturer in China is willing to order between 50,000 to 100,000 metric tons (MT) of dried cassava chips per month, with contracts stretching between 3 to 5 years. However, several critical challenges have hindered African exporters from fully capitalizing on this opportunity.

Success is not final; failure is not fatal: it is the courage to continue that counts.” This famous quote by Winston Churchill applies to many fields, especially agribusiness. Agribusiness is a complex and dynamic sector involving many actors, processes, and risks. Small farmers and agribusinesses often face challenges such as climate change, market volatility, competition, and regulation. However, they also have opportunities to improve their livelihoods, food security, and environmental sustainability.