Global markets offer substantial prospects for developing nations to export a diverse range of fresh fruits—including mangoes, pineapples, papayas, and various exotic tropical produce. Consumer demand in key regions such as the European Union, North America, China, Japan, and South Korea is driven by an increasing appetite for nutritious, year‐round, and distinctive fruits. However, successfully tapping these markets requires navigating strict regulatory environments, intricate logistics, and other market-specific hurdles. This article examines these prospects and obstacles while proposing practical solutions.

Cambodia currently ranks 10th among the world’s largest rice producers, both for domestic consumption and export, according to the Cambodia Rice Federation. In 2022 alone, the nation exported approximately 630,000 tonnes of milled rice, generating revenues exceeding $400 million. This remarkable achievement stems from deliberate and strategic policies under the visionary leadership of former Prime Minister Samdech Hun Sen, who prioritized the development of the agricultural sector as a cornerstone of national growth. For African nations grappling with the dual challenges of food insecurity and heavy reliance on rice imports, a commodity with annual import bills exceeding $5 billion for Sub-Saharan Africa, Cambodia’s success offers a valuable roadmap.