In recent years, shea butter has emerged as a golden opportunity for small producers and agricultural cooperatives in West Africa. As global demand for this natural treasure continues to soar, local communities have a unique chance to thrive in the international market. This article outlines key strategies and recommendations for West African shea butter producers to capitalize on this growing trend while promoting sustainable development, illustrated with real-world success stories.

The Sahel, a semi-arid region bordering the Sahara Desert, spans across countries such as Mauritania, Mali, Burkina Faso, Niger, and Chad. Despite challenging environmental realities—desertification, drought, and poverty—the Sahel holds untapped wealth: its agricultural potential. This potential lies not only in ensuring local food security but also in cultivating a diverse range of crops for export.

Success is not final; failure is not fatal: it is the courage to continue that counts.” This famous quote by Winston Churchill applies to many fields, especially agribusiness. Agribusiness is a complex and dynamic sector involving many actors, processes, and risks. Small farmers and agribusinesses often face challenges such as climate change, market volatility, competition, and regulation. However, they also have opportunities to improve their livelihoods, food security, and environmental sustainability.